The 2012 VSHMPR Spring Conference will be held April 18–20, at the Holiday Inn & Suites North Beach, in Virginia Beach. Don’t wait — submit your best projects for a MEASURE OF EXCELLENCE AWARD. Click here for more information.
Last year's Fall Conference presentations are available.
January 12, 2012
HCA Virginia (13 hospitals and 31 outpatient centers in Central, Southwestern and Northern Virginia) seeks an experienced communications professional for its northern Virginia market (Reston Hospital Center and Dominion Hospital). Must have strong record in brand-building and reputation enhancement through the use of advertising, public relations, media relations, the Internet, database marketing, social media, and other new and traditional marketing methods. A successful candidate will demonstrate both strategic and tactical abilities and function well in a matrix environment. Requires great writing, verbal, planning and presentation skills and 5+ years in a hospital, agency or corporate communications environment. Competitive salary and benefits package. Send confidential inquiries to mark.foust@hcahealthcare.com.
October 21, 2011
Supports Carilion’s hallmarks of service excellence and quality for all job responsibilities. The Interactive Marketing Specialist is a key member of the Marketing Communications team. Provides expertise and guidance to incorporate best practices in interactive marketing, and implements strategies and projects that drive continuous improvement across Carilion's interactive initiatives. Takes a hands-on role in developing and maintaining our interactive services and content across all platforms. Responsible for performance measurement -- developing reports, interpreting the data, and translating the data into actionable enhancement recommendations. Oversees the implementation of performance tracking mechanisms. Researches and evaluates potential new tools and resources that can enable achieving business goals.
Minimum Qualifications Required:
EDUCATION
Bachelor’s degree preferably in Marketing or Communications or equivalent experience/training.
EXPERIENCE
Minimum of three (3) years in developing and implementing interactive marketing initiatives.
OTHER MINIMUM QUALIFICATIONS
In-depth knowledge of Google Analytics and AdWords. Proven track record of SEO and SEM success. Excellent verbal and written communication skills. Must demonstrate creativity and good organizational and teamwork skills. PC skills sufficient to meet key objectives of position required.
Carilionclinic.org
An online application must be submitted for all positions of interest www.carilionclinic.org/Carilion/careers.
Please contact Jason Bishop at (540) 983-4039 or
jabishop1@carilionclinic.org with any questions.
Service Excellence and Quality are hallmarks of Carilion Clinic. As a team member, you will be expected to consistently deliver the best in care and customer service. As an employee, you will demonstrate respect, dignity, kindness and empathy in each encounter with our patients, families, visitors and with each other.
Carilion Clinic is an Equal Employment Opportunity/Affirmative Action Employer.
June 6, 2011
Not-for-profit hospital located in Western Kentucky has retained our firm to assist them in locating a new Director of Marketing & Community Relations. This hospital is located in a market area of approximately 100,000 and includes an off-site ambulatory surgery center, imaging/diagnostic center, and an employed physician practice network. They are the largest provider in their service area, are the market leader, and have a history of strong financial performance. The Director of Marketing & Community Relations will be responsible for all marketing, advertising, branding, public relations, community relations, and business development functions for the medical center. This position will report to the President/CEO of the hospital.
This community and the surrounding areas pride themselves as being a great place to live, work, and raise a family. Situated only a one hour or less drive to Nashville and less than a half hour from the Land Between the Lakes, this area gives its residents the ability to experience small town life while taking advantage of the attractions that surrounding cities and lake resorts provide. With affordable housing, quality healthcare facilities, low cost of living, and exceptional schools, this market area has something to offer everyone. Combined with Kentucky's moderate climate, abundant outdoor activities, lakes, and growing economy, this area has a wonderful overall quality of life.
All inquiries will be held in the strictest of confidence. An extremely competitive compensation, benefits, and relocation package is available. If you know of anyone who may want to receive some additional information about this exciting opportunity and the community, please have them call, contact or submit a resume in confidence to:
April Allen
Dalton Boggs & Associates
4500 Bowling Blvd., Suite 100
Louisville, Kentucky 40207
Phone 502-228-4030
Toll Free 877-228-4030
Fax 800-775-9403
Email aprila@daltonboggsassociates.com
Website: www.daltonboggs.com
Other available positions may be viewed on our website.
March 10, 2011
KEY AREAS OF RESPONSIBILITY
• Assist directors with the development of strategic communication plans for a variety of internal and external audiences including physicians
• Implement tactics including copywriting, advertising production coordination, social media management, media relations, and special events
• Responsible for marketing communications for neurology clinical center of excellence
• Develop presentations
• Coordinate media relations efforts
• Support business outreach for key segment of service area
• Monitor progress and report ROI
• Coordinate communication teams
• Work collaboratively with marketing, communications and public relations functions across the health system
QUALIFICATIONS
• Bachelor's degree in communications, marketing or related field
• Five years of work experience in communication related positions
• Strong, demonstrated professional writing abilities for print, electronic, and social media, with writing samples
• Media relations experience required and some marketing experience strongly preferred
• Healthcare work experience is strongly preferred
• Competent with Microsoft Office Suite, project tracking, and gathering data from a variety of databases
• Well-organized and self motivated
• Excellent interpersonal and verbal and written communication skills
To apply, visit www.mwhccareers.com.
February 25, 2011
BASIC FUNCTION
Primary goal is the acquisition and retention of customers/market share, a process which includes defining our customers, determining how they buy healthcare, researching their particular needs, developing and promoting programs to meet their needs and measuring their satisfaction with our services. Develops and measures effectiveness of business plans for assigned clinical departments and/or geographic regions. Major responsibility is determining needs of market segments and converting those needs into value-added operations through a team approach with clinical departments and community hospitals. Will be required to understand data sources, marketing strategy and principles and have ability to perform market assessments.
MINIMUM QUALIFICATIONS REQUIRED
EDUCATION
Bachelor’s degree in business, marketing or related field. Masters preferred.
EXPERIENCE
Minimum of three years in strategic planning or marketing with demonstrated track record required.
OTHER MINIMUM QUALIFICATIONS
Effective interpersonal, communication and teamwork skills required. Must demonstrate excellent marketing and analysis skills, understand market research, have good verbal and written communications, and be effective as a team member and facilitator. Working knowledge of computers and information systems required. PC skills must be sufficient to meet key objectives of the position.
Service Excellence and Quality are hallmarks of Carilion Clinic. As a team member, you will be expected to consistently deliver the best in care and customer service. As an employee, you will demonstrate respect, dignity, kindness and empathy in each encounter with our patients, families, visitors and with each other.
For more information, contact:
Anna F. Rose, Recruitment Coordinator
AFRose@carilionclinic.org.
Carilion Clinic is an Equal Employment Opportunity/Affirmative Action Employer.
December 28, 2010
Primary Function
Reports to President and Chief Executive Officer.
The Corporate Director of Development provides leadership and management for the direction, planning and execution of fundraising and development activities for the Nexus Heath organization. This will include, but is not limited to, major gift fundraising, liaison for multidisciplinary development efforts and supervisor for staff and consultant volunteers. The Corporate Director of Development will cultivate and maintain a strong collaborative relationship with the community organizations and prospective donors. The Director will actively participate in the management team to ensure effective integration of strategic initiatives.
The Director will develop and implement strategic and operational plans for the department. By focusing on cultivating donors and securing funds for organizational use he or she will work with the senior team in identifying the needs of the organization, and priorities for developing activities. Will provide leadership and guidance for the office’s activities; plans and administer the department’s annual budget.
He or she will establish a calendar prior to each calendar year that includes fundraising
activities, mailings, patient/resident and other special events and publications. Will work with Board members on prospective development and institute and maintain an ongoing grant writing program.
In addition the director will plan, develop and execute strategies for obtaining private donations; identify, cultivate and solicit major gift prospects from individuals, corporations and foundations. Assure recognition of donor philanthropy. identify and utilize resources, including volunteers, staff, publications and the internet to identify linkage, ability and interest of donors, including major gift prospects.
Provide for ongoing promotion of planned giving opportunities; oversees, manages
and/or plans advancement events. Collaborates with senior leadership and legal counsel in completing gift arrangements which require tax or estate planning. Manages annual and special campaigns, corporate foundation support, major and planned giving.
This position will provide leadership for all external relationship building with a variety of
constituencies; will work with volunteers and others to identify linkage, ability and
interest of major gift prospects; assist leadership in non-duplicative efforts to identify
sources and prepare proposals to government, corporations, foundations and private
granting agencies.
Will lead the strategic planning for development of activities that support relation-
ships between the organization and its external constituents, such as donors,
patients, resident/family members and friends who support private giving organizations.
Knowledge, Skills and Abilities
Five years full time, progressively responsible fundraising experience; three years of major gift ($25,000 and above) fundraising experience is desired. Demonstrated success and evidence of ability to plan and execute a fund drive. Demonstrated supervision of professional level staff with leadership, management and administrative skills that motivate and build professional support staff competencies. Demonstrated knowledge of planned giving. Experience working with healthcare or not-for-profit organizations. Demonstrated success in activities to coordinate, attract and close major gift funding support for large non-profit organization. Experience with face-to-face solicitation of gifts of $100,000 or more. Demonstrated leadership with strategic, policy and budget planning experience in complex organizations. Willingness to work evenings and weekends to travel.
Strong organizational and time management skills. Strong communications skills including ability to write and speak persuasively about the organization. Proven success in making fundraising requests of individuals and groups, and meeting fund development goals. Strong work ethic and ability to work both independently and as a team member. Ability to think creatively and implement new concepts. Proficient in MS Office Suite, other fundraising software and database applications. Ability to communicate effectively in person, in writing and electronically to a variety of audiences. Ability to analyze information and make time-appropriate decisions. High level of integrity, diplomacy, confidentiality and initiative.
Licensure: Valid driver’s license
For More Information, contact:
Renee Turner-Inman
Corporate Director of Human Resources
Nexus Health, Inc.
11424 Livingston Road
Fort Washington, Maryland 20744
301-203-7125 (office)
301-203-7126 (fax)
HRCOMM@nexushealth.org
Nexus Health, Inc., is the Parent Organization for (Fort Washington Medical Center) and a long-term care facility (Carolyn Boone Lewis Health Care Center).
September 8, 2010
Job Summary
The Senior Strategy Analyst will champion efforts to support strategic planning and business growth by developing and executing research and planning activities, including analyzing the market environment, identifying and assessing new business and product opportunities, and preparing integrated development plans and leading cross-functional teams in support of corporate business and product development initiatives and annual strategic planning. Essential duties and responsibilities include:
• Researches and analyzes target business segments to support divisional growth goals
• Develops and executes strategic research, including database analysis, market analysis (trend, share and projections), and competitive analysis
• Develops and maintains prospecting database and/or project plan for business opportunity tracking and execution
• Assists with gathering and reporting key environmental trends impacting business
• Assists in development of overall strategy by providing routine and ad hoc analysis, integration of data and presentation development
• Produces ad hoc business analyses and business opportunity briefs
• Performs other duties as assigned
Requirements
Education: Bachelor's Degree in Business, Economics, Marketing or related required; MBA or related preferred
Knowledge, Skills & Abilities:
• Excellent analytical and time management skill
• Attention to detail without losing sight of the big picture
• Solid communication skills, including excellent writing and presentation development abilities
• Excellent interpersonal skills and ability to work with cross-functional teams
• Excellent project management and organizational skills
• Ability to take initiative, think and act independently
• Proficient in Microsoft Excel, Word and PowerPoint
• Understanding of the Health Insurance industry preferred
OR
Any combination of academic education, professional training or work experience, which demonstrates the ability to perform the duties of the position.
Health Net, Inc. supports a drug-free work environment and requires pre-employment background and drug screening.
Health Net and its subsidiaries are an Equal opportunity/Affirmative Action Employer M/F/V/D.
As a government contractor, this position requires U. S. citizenship and proof of favorable adjudication following submission of Department of Defense form SF85P or higher security.
To Apply
Please visit www.HealthNet.com, search for position under careers section (located at bottom of page), and then use Advanced Search option; in Job Number field, enter 10000757 and proceed with completing online job application.
Health Net, Inc. (NYSE: HNT) is among the nation's largest publicly traded managed health care companies. Health Net's mission is to help people be healthy, secure and comfortable. The company's POS, HMO, insured PPO, behavioral health and government contracts subsidiaries provide health benefits to more than 7 million individuals. For more information on Health Net, Inc., please visit the company's Web site at www.healthnet.com.
September 2, 2010
Description: VHQC seeks a creative and experienced professional to direct statewide and internal communications. Responsibilities include developing and executing strategic communications plans in support of quality improvement and health IT programs, coordinating media relations, and supporting marketing and business development efforts. This position involves substantial hands-on writing, as well as project management and the supervision of a communications coordinator.
Requirements: Successful candidates must possess a minimum of 5-7 years’ experience, excellent writing and editing skills, communications planning and evaluation abilities, plus demonstrated knowledge of health care delivery and the ability to communicate clearly about clinical topics. Communications experience in a direct care setting (e.g., hospital or other health care facility) required. Master’s degree, management experience and professional certification (APR from Public Relations Society of America, ABC from International Association of Business Communicators) strongly preferred.
Please refer to Employment Opportunities at www.vhqc.org for additional details and benefits information. Candidates should email a resume and salary history to hr@vhqc.org. We are an equal opportunity employer.
Description: The Corporate Director of Communications provides oversight of public relations to ensure positive and productive media relationships; consistency in messaging for external audiences; protection and promotion of the Nexus Health brand; and directs issue management and crisis communication processes. The Director will assure that all written material in any context has a consistent and professional look and content. Candidates must have demonstrated skills in professional writing and public speaking, with the ability to clearly articulate concepts. Must possess excellent interpersonal skills; problem-solving skills with a high degree of professionalism and be self directed. Effective graphic layout and design skills for use in printed materials and displays and photography skills preferred. Please send resume to HRComm@nexushealth.org.
Nexus Health, Inc. is a two system entity, an acute care hospital (Fort Washington Medical Center) and a long-term care facility (Carolyn Boone Lewis Health Care Center). The Corporate Director of Communications will manage the community, advocacy and public relations program for the Nexus network and lead the community and media strategies and oversee the development and implementation of community programming based on community needs. This is a high level position that reports directly to The President and Chief Executive Officer.
Requirements: A Bachelor of Arts degree in English, Journalism, Communications or related field required with at least 5 years prior experience in communications public relations or related field Masters in Marketing and Public Relations or related field preferred. Experience in a health care setting is a plus.
For more information contact:
Renee Turner-Inman
Corporate Director of Human Resources
Nexus Health, Inc.
11424 Livingston Road
Fort Washington, Maryland 20744
301-203-7125 (office)
301-203-7126 (fax)
rturner-inman@fortwashingtonmc.org
Reports To: Vice President – Business & Community Development
Description: The Director of Communication will be responsible for the Augusta Health communication and community relations program. They will assure that all written material in any context from Augusta Health has a consistent and professional look and content. The Director will serve as the official spokesperson for Augusta Health. Eligible candidates must have a masters degree preferred in communication, journalism or related field with at least 5 years prior experience in communication, public relations or related field. A broad understanding of hospital operations and the healthcare industry is required. Candidates must have demonstrated skills in professional writing and public speaking, with the ability to clearly articulate concepts. Must possess excellent interpersonal skills, problem-solving skills with a high degree of professionalism and be self directed. Please send resume to DirectorofCommunications@AugustaHealth.com.
Cascade Healthcare Community is a 4 hospital system and is the primary provider of health care services in Central Oregon. The Director of Marketing & Communications provides advice and leadership to CHC managers on marketing issues; directs marketing planning and research and is responsible for implementing marketing strategies including all communications efforts (media, external, internal, web, etc.).
Requirements: Bachelor’s degree in marketing, public relations, communications, business or health administration or related field; eight years of experience (at least four in provider settings); staff supervisory experience; solid understanding of marketing issues in a provider setting. Experience in organizations with significant physician integration preferred.
For more information contact:
David Marlowe. Principal
Strategic Marketing Concepts
9210 Spring Valley Road
Ellicott City, MD 21043
410-997-8033 (Phone)
410-964-5585 (Fax)
dmarlow1@ix.netcom.com