Friday, October 15
Annual Fall Conference

Please join us as we explore social media's impact on healthcare communication
and culture during our Fall Conference.

Friday, October 15, 2010
9:30am - 3:30pm
The Bull & Bear Club
901 E Cary Street
Richmond, VA 23219
Get Directions

REGISTRATION FEES
$50 Members; $75 Nonmembers
The registration form is available here.

FEATURED SPEAKERS

Lee Aase
Bringing the Social Media Revolution to Health Care

Lee Aase, Director of the Mayo Clinic Center for Social Media, will share his story of developing a first-of–its-kind social media center focused on healthcare at Mayo Clinic. Additionally, Lee will tell us how the Mayo Clinic’s culture was transformed by moving from traditional outlets to direct-to-consumer news delivery, giving patients a platform for their stories. He will also share Mayo Clinic’s vision to move social media use beyond marketing, applying these revolutionary tools to improve health and health care for people everywhere. No doubt you’ve already heard about Lee so celebrate along with us as we learn more about how internal and external cultures in hospitals have been changed and spend a few minutes learning about SMUG University! And…invite your colleagues.

Mike Shetterly
Avoiding Legal Pitfalls of Social Media
Michael Shetterly is a managing shareholder of the Greenville, South Carolina office of Ogletree Deakins, a 40-office labor and employment firm. He will pick up where Lee leaves off and shed light on the legal complexities and challenges of social media in a healthcare environment.