The 2012 VSHMPR Spring Conference will be held April 18–20, at the Holiday Inn & Suites North Beach, in Virginia Beach. Don’t wait — submit your best projects for a MEASURE OF EXCELLENCE AWARD. Click here for more information.
Last year's Fall Conference presentations are available.
Join us at the shore in Virginia Beach on April 18-20 for the 2012 VSHMPR Spring Conference and Measurement of Excellence Awards! This year's conference will feature nationally renowned speakers highlighting innovative approaches, creative strategies, and motivating concepts in healthcare marketing.
Wednesday, April 18 |
||
3:00 – 5:00 PM |
|
Guest Registration & Check In |
5:00 – 7:00 PM |
|
Welcome Reception |
|
|
|
Thursday, April 19 |
|
|
8:30 – 9:15 AM |
|
Breakfast |
9:15 – 10:45 AM |
|
Alan Kent – Where’s the Box? |
10:45 – 11:15 AM |
|
Break with Vendors |
11:15 – 12:30 PM |
|
Kenya Gibson - Homer Simpson, Frasier Crane and The Fonz: Marketing Healthcare to Men |
12:30 – 1:30 PM |
|
Lunch |
1:30 – 3:00 PM |
|
Dan Dunlop - Engaging Female Healthcare Consumers with Blogs |
3:00 – 6:00 PM |
|
Free Time |
6:00 – 6:45 PM |
|
Cocktail Reception |
6:45 PM |
|
MOE Presentation and Dinner |
Friday, April 20 |
|
|
8:30 – 9:30 AM |
|
Breakfast |
9:30 – 11:00 AM |
|
Eric Rowles - Generational Crossroads - When X, Y, & Boomers Collide! |
11:00 AM |
|
Check out and Lunch |
Alan Kent
President/CEO at Meadows Regional Medical Center in Vidalia, GAWhere's the Box?
The rate of change in business - especially the healthcare business - is accelerating at an increasing rate. Adapting to change is one thing; becoming the agent of change is another. Be part of a discussion about the opportunity to drive change by thinking differently about our organizations and industry, and how we can best help our hospitals prosper rather than just survive. Learn how a small rural hospital in Georgia is rethinking its traditional role in the community and working to create a new environment for itself in the midst of change.
Alan is the President and CEO of Meadows Regional Medical Center and its affiliated companies since 2000. He holds degrees of Bachelor of Science in Health Systems from Georgia Institute of Technology and Master of Health Administration from Georgia State University.
Meadows Regional is a 57-bed rural hospital organization providing acute, outpatient, wellness and preventive services, employing over 25 physicians and 700 staff members. It has grown from under $50 million in gross revenues in 2000 to over $300 million in FY 2012. Meadows has been recognized nationally for work in the TPS Lean Healthcare process with Georgia Tech and for its Open Book Management operation. The organization was named the Georgia Hospital of the year in 2002 and a Thompson Reuters Top 100 National Hospital in 2005, 2006 and 2008. They received both The Jackson Group’s Laureate Award for Outstanding Work Environment as well as HealthGrades.com’s Outstanding Patient Experience award each of the last three years. The hospital moved into a $92M state of the art replacement facility in 2011 and has already broken ground on a new cancer center. Meadows is a great place to be a patient and a very cool place to work.
Kenya Gibson
Director of Client Services atHomer Simpson, Frasier Crane and The Fonz: Marketing Healthcare to Men
If you’re looking for new revenue streams, marketing to men may be the answer. Since women make 80% of healthcare decisions, why focus on men? 80% of jobs lost since the beginning of the recession were positions held by men. And 72% of men today say they would be comfortable staying home to take care of their children. Our understanding of masculinity is rapidly changing. Gender roles are shifting and men are now managing healthcare for themselves and their families. By taking a look at some of classic TV portrayals of men, we look into what makes them tick, how views are shifting, and why men are not to be overlooked in the healthcare arena. In this seminar, we learn that solely targeting women may cost you. The untapped potential is evident – men are half of the population and higher mortality rates reflect unmet needs. As our understanding of masculinity evolves, we dive into what men think about healthcare. (And they do think, sort of.)
With a Masters in Architecture from Yale University, Kenya started her career in store design for Saks Fifth Avenue and Disney. She later transitioned into retail marketing and advertising, working for a mix of retailers and consumer product companies, including Sony. At Franklin Street, Kenya supervises the account management department, serving as planner and liaison to our clients. She is an expert in marketing healthcare to women (and men), including the impact digital and social media has on reshaping the relationships between providers and patients.
Dan Dunlop
President and CEO of JenningsEngaging Female Healthcare Consumers with Blogs
How do you reach busy moms with your messaging, and how do you engage them in discourse? They are pulled in so many different directions. The answer is to market with them, rather than at them. Involve them in the marketing through the use of new media tools such as mommy blogs. Today, mommy bloggers are some of the most influential communicators online and mommy blogs are one of the hottest trends in social marketing. Hospitals are learning to channel the power of blogs to engage one of their most important (and often distracted) audiences: Moms. Learn how Tufts Medical Center and Lowell General Hospital develop a mommy blog to enhance their communication and engagement with area moms. And learn how they launched their Merrimack Valley Moms blog using a Facebook promotion to recruit moms from the community. We'll also provide a variety of examples of other hospital mommy blogs including those written by physicians, hospital employees and community members. And finally, we'll review how to use the mommy blog to help your organization achieve its business objectives.
Dan is President and CEO of Jennings, a North Carolina-based healthcare marketing agency. He is an author, marketer, blogger and frequent speaker at national and regional conferences, having served on the faculty of SHSMD, CBM, HMSS, AAMC, NESHCo and CHPRMS. His involvement in the industry includes regularly contributing articles to leading publications such as Healthcare Marketing Report, Marketing Health Services, Healthcare Marketing Advisor and Healthcare Strategy Alert. Dan currently serves on the national advisory board for Healthcare Marketing Advisor and the judging panel for the National Health Information Awards and Web Health Awards. He has been designated a Top Health Blogger in Wellsphere’s Healthcare Industry & Policy Community and a top healthcare marketing contributor by OrganizedWisdom.com. He is also a contributing reporter to Ragan.com's Healthcare Marketing and Communications News. Dan has a Master’s Degree from Appalachian State University. You can find him on Twitter at @dandunlop.
Eric Rowles
Generational Crossroads —
When X, Y, & Boomers Collide!
What happens when the diverse values, work ethic, and life priorities of multiple generations come to a crossroads? Welcome to 2012, an unprecedented era in our health-focused workplace where 3-4 generations still find themselves working side by side. Get ready for a FAST, FUN, and LAUGHTER FILLED keynote unlike any other you've ever seen. You'll leave the conference with how to tap into the SECRET WORK STRATEGIES for each generation, and in the process, might find yourself moving along to some of the 60 years of music that will be used in this one-of-a-kind presentation. Don't miss this one... you'll be talking about it all the way home!
Eric is a nationally recognized trainer, speaker, and consultant whom has worked with over 150,000 youth, adults, administrators, professionals, and policy makers within the past 15 years. His presentations are legendary; combining the energy and innovation of a master trainer, while at the same time reaching each of us through his stories, research, and on-the-ground strategies. One part motivational speaker, one part DJ, and two parts community health organizer and parent of 2 daughters, Eric runs a customized consulting and facilitation practice that, through a network of over 20 dynamic and diversely talented trainers, works with for profit and non-profit organizations to achieve progressive and dynamic change. Eric’s previous experience includes his work as Senior Director of Training with the Youth Leadership Institute (CA), Director of Leadership Development at Rutgers University (NJ), Director of International Youth Summer Abroad programs (CA), Substance Abuse Prevention Coordinator with Riverside County Friday Night Live (CA), and ran a traveling theater company that toured for over 10 years. Additionally, Eric has been a faculty member at the University of North Carolina, Charlotte as well as Rutgers University (NJ), and has over a decade of innovative and cutting edge classroom instruction and facilitation experience, including extensive use of experiential and “low-ropes” techniques and methodologies in his presentation and training approaches.
Eric holds a double Bachelors of Arts degree from the University of California (Riverside) - one in Ethnic & Cultural Studies, and a second in Sociology/Psychology/Anthropology/Philosophy. In addition, he also holds a Masters of Science degree from Central Connecticut State University in Educational Leadership & Design.
Registration Fees
$ 375 Member Rate
$ 465 Non-member Rate which includes a 1 year membership ($ 90)
$ 200 One-day Rate to attend on Thursday, April 19, including MOE Awards
$100 MOE Awards only
To register, download the brochure, fill out the form and send back to us.
Holiday Inn & Suites North Beach
Take advantage of the VSHMPR special pricing — just
$119 per night.
Call 757-428-1711 for reservations by March 28, 2012 to receive the group rate.
Recognizing Excellence in Virginia Healthcare
Marketing and Public Relations
The Measure of Excellence Awards competition is sponsored annually by VSHMPR to recognize outstanding achievements in healthcare marketing, public relations, communication and community relations. For complete details on the competition, click here.
Award winners will be announced at the VSHMPR Spring Conference. To enter, download the entry form below and follow the simple instructions.
All entries must be received by March 6th, 2012, so enter today!
Questions?
Contact Grey Martin at 757-455-6177 or email gmartin@barryrobinson.org.